WCHA Partners With UNRL For League's Official Online Store
WCHA Men's League teams with St. Paul, Minn.-based athletic lifestyle brand for online store featuring co-branded merchandise for all 10 member institutions
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WCHA Men's League teams with St. Paul, Minn.-based athletic lifestyle brand for online store featuring co-branded merchandise for all 10 member institutions

BLOOMINGTON, Minn. – Feb. 8, 2018 – Proudly bringing together one of hockey's most iconic names with a rising athletic lifestyle brand, both operated out of the Twin Cities region, the Men's League of the Western Collegiate Hockey Association (WCHA) and UNRL today opened the Official WCHA Online Store. The new online shop will offer fans exclusive, co-branded headwear and apparel featuring the logos and colors of all 10 WCHA Men's League member institutions.

"We are extremely pleased to bring the terrific craftmanship and inspired design of UNRL merchandise to WCHA fans," said WCHA President and Men's League Commissioner Bill Robertson. "Locally, we have watched UNRL grow and thrive with its 'State of Hockey' line. Partnering with them for participant gifts at the 2017 WCHA Championship, we saw how well the UNRL aesthetic resonates with men and women of all ages. Now, it is thrilling to bring their spin on athletic clothing to all of our fans."

UNRL focuses on creating quality athletic apparel by combining premium materials with expert workmanship. All UNRL materials are specifically designed with functionality that corresponds with an active lifestyle – part of the company's long-term vision to bridge the gap between lifestyle apparel and licensed merchandise.

"It's truly an honor for us to partner with the WCHA. As a kid growing up playing hockey here in Minnesota, I spent so many nights watching those games on television. Now to be involved in a partnership that enables us to develop licensed merchandise for all 10 conference schools is pretty special," said UNRL President Michael E. Jordan. "As the host of the Official WCHA Online Store, we're excited to provide a fresh look for the league in addition to timely deliveries and superior customer service. Our entire staff is thrilled about this partnership."

The Official WCHA Online Store includes a team-specific tab for each member institution, while offering free shipping on a fan's first purchase. Visit the store at: www.unrl.co/collections/wcha.

About the Western Collegiate Hockey Association (WCHA)

The Western Collegiate Hockey Association, among the most historic, tradition-rich and successful conferences in all of collegiate athletics, will proudly mark its 66th season of men's competition in 2017-18. The 10-team Division 1 conference consists of the University of Alabama in Huntsville (Chargers), the University of Alaska Anchorage (Seawolves), the University of Alaska (Nanooks), Bemidji State University (Beavers), Bowling Green State University (Falcons), Ferris State University (Bulldogs), Lake Superior State University (Lakers), Michigan Technological University (Huskies), Minnesota State University (Mavericks) and Northern Michigan University (Wildcats). For more information, visit wcha.com.

About UNRL

Founded by White Bear Lake, Minn. native and Minnesota State University, Mankato graduate Michael E. Jordan, UNRL is putting its own spin on athletic clothing. Offering lifestyle wear, team wear and licensed merchandise, UNRL focuses on creating quality athletic apparel by combining premium materials with expert workmanship. All UNRL materials are specifically designed with functionality that corresponds with an active lifestyle – part of the company's long-term vision to bridge the gap between lifestyle apparel and licensed merchandise. For more information, visit www.unrl.co.